Most American and Canadian buyers still compare the Riviera Maya to places like Florida, Arizona, or Southern California.  That comparison is understandable — but strategically wrong. The Riviera Maya (Cancún, Playa del Carmen, Tulum, and Puerto Aventuras) operates under very different fundamentals. Here’s why it continues to outperform many traditional vacation markets: 1️⃣ Tourism is not seasonal  Unlike snowbird markets that depend on winter demand, the Riviera Maya benefi

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